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April 2016 Newsletter


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Hard numbers. Invaluable insights. Real action.
Take your business to the next level with the location-based analytics solutions.

ShopperTrak’s retail analytics solution helps you Increase traffic, Increase conversions, Increase average transaction size through the seamless integration of our perimeter, interior and performance analytics.


From small, temporary kiosks all the way up to large malls and other venues, ShopperTrak counts visitors to your space using traditional traffic counting devices at entrances or pressure-sensitive floor mats to deliver granular and accurate insights on consumer behaviours in physical spaces.


•From pop-ups to big box stores, count enters and exits with up to 98% accuracy.
•Know your busiest hours based on traffic.
•Align labour and traffic to increase sales and conversion.
•Assess shopper direction and trends within a space.

Mall of Africa – Nettek

For this installation we installed the following:


•39 network points
•18m of trunking
•3 x  9u cabinets
•1 x 27u cabinet
•4 x shoppertrak systems

These installations were done at all the Adidas stores in the mall.


Adidas in Boksburg is to be installed the first week of May.

Upcoming projects

1) AWOS Cape Town

Automated airport weather stations are automated sensor suites which are designed to serve aviation and meteorological observing needs for safe and efficient aviation operations, weather forecasting and climatology.

2) Shoppertrak foot counter systems to be installed at every public entrance at the following malls:


•Menlyn Mall
•Cresta Mall
•The Pavilion


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